In a plot twist that could easily be mistaken for a comedy sketch, Costa Rican comedian and impersonator Roque Ramírez, famed for his hilariously iconic characters Doña Merry and Misael, has ventured into the craft beer scene. Launching his own beer, aptly named “Semental,” alongside his cowboy persona Misael, Ramírez is stirring up more than just laughs in Costa Rica.
A Dream Fermented in Humor
For Ramírez, brewing “Semental” was more than a whimsical venture; it was a long-held dream fermenting over the years. “Having a beer that’s conceived by oneself is beautiful, and doing it through Misael is, frankly, the best thing that could happen,” Ramírez shared, his excitement bubbling over like a freshly poured pint.
Misael: From Ranch to Brewery
Misael, the macho, flirtatious rancher who’s been a staple in Costa Rican comedy for over half a decade, was the perfect character to front this boozy endeavor. The transition from daily ranch duties to the brewing industry might seem like a leap, but for Misael and Ramírez, it was a natural progression. Inspired by a local brew called Ámbar, Ramírez approached brewery owner Alejandro Medina to collaborate on a beer that mirrored Ámbar’s light yet flavorful profile, but with a Misael twist.
The Brewing Process: A Comedy of Errors
The journey from idea to actual beer was fraught with the kind of comedic mishaps you’d expect from a Ramírez skit. After numerous taste tests to nail the perfect balance of sweetness and alcohol content, they settled on a light, tasty beer with a 3.5% alcohol volume – enough to enjoy a few without feeling like you’ve wrestled a bull.
Trademark Trials and Tribulations
Trademarking “Semental” was a saga in itself, taking about a year and a half of paperwork and patience. Ramírez likened it to getting a passport before traveling abroad: a necessary step to fulfilling his dream. Despite the bureaucratic hurdles, his persistence paid off, and “Semental” was officially born.
Premium Taste, People’s Price
One of the biggest challenges was crafting a premium beer that wouldn’t break the bank. Ramírez was adamant that quality shouldn’t be compromised for cost, leading to a delicate dance of production adjustments. The result? A top-tier beer that’s as accessible as it is delicious, priced just right for the Tico market.
Semental Hits the Shelves
“Semental” made its grand debut on December 1, 2023, and has since been galloping off the shelves in supermarkets across Costa Rica. With prices ranging from ₡950 to ₡990, it’s a steal for a taste of local craftsmanship infused with a dose of humor.
The Semental Philosophy
But Ramírez is quick to clarify that being a “Semental” isn’t about how much you can drink; it’s about savoring the moment responsibly. “I don’t want people to think Misael promotes drinking to oblivion. Being a ‘Semental’ is about enjoying a drink while ensuring peace and tranquility for all. It’s knowing how to have a good time, in good company,” he concludes, turning the notion of machismo on its head.
In a world where comedians launch podcasts, Roque Ramírez has brewed a beer, blending his comedic genius with Costa Rica’s rich beer culture. “Semental” isn’t just a beverage; it’s a testament to Ramírez’s entrepreneurial spirit and his commitment to bringing laughter and light-heartedness to everything he touches. Cheers to that!
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