Costa Rica Tourism Joins Forces with Cirque du Soleil for “ECHO”
In a groundbreaking move for the tourism industry, Costa Rica Tourism has announced a landmark partnership with the world-renowned Cirque du Soleil. This collaboration marks the official tourism sponsorship of Cirque du Soleil’s latest Big Top show, “ECHO,” representing a significant moment for both entities. This alliance is set to illuminate the world stage, intertwining Costa Rica’s natural beauty and the ‘Pura Vida’ ethos with the enchanting artistry of Cirque du Soleil.
“ECHO” – A Narrative Echoing Costa Rica’s Core Values
“ECHO,” the 20th traveling Big Top show by Cirque du Soleil, perfectly encapsulates themes that are integral to the Costa Rican way of life. The production delves into the harmony of the natural world, our relationship with animals, and the impactful role humans play in shaping a sustainable future. These themes are a reflection of Costa Rica’s commitment to environmental stewardship and its ethos of living life in harmony with nature.
Celebrating Costa Rica: Travel+Leisure’s 2024 Destination of the Year
The announcement comes at an opportune time, following Costa Rica’s recent accolade as Travel+Leisure’s 2024 Destination of the Year. Known worldwide for its deep connection to nature and pioneering efforts in sustainability, Costa Rica is home to approximately 6% of the world’s biodiversity. More than a quarter of its land is protected, offering sanctuaries for wildlife and a rejuvenating haven for visitors.
Costa Rica Tourism Amplifies “ECHO” in the United States
As the official tourism sponsor, Costa Rica Tourism will present “ECHO” in two major U.S. markets: Atlanta and Miami. From November 2023 to January 2024, Atlanta’s Atlantic Station will be the first to host this mesmerizing show under the Big Top. The magic will then move to Gulfstream Park in Miami from February to April 2024, setting an ideal tropical stage for the performances.
A Journey from the Big Top to Costa Rica’s Lush Landscapes
This partnership goes beyond traditional sponsorship. It offers attendees at each show a chance to win an ultimate trip to Costa Rica, encouraging them to embark on their own adventure and immerse in the ‘Pura Vida’ lifestyle. This initiative aims to inspire U.S. visitors to explore Costa Rica’s stunning landscapes and unique culture firsthand.
Capturing Costa Rica’s Essence through Cirque du Soleil’s Lens
In preparation for this collaboration, Cirque du Soleil’s production team journeyed across Costa Rica, capturing the country’s diverse landscapes for a special bonus episode titled “PURA VIDA” in their Cirque RAW series. This episode showcases Cirque performers against the backdrop of Costa Rica’s rainforests and coastlines, encapsulating the nation’s spirit in breathtaking visuals.
Voices of Enthusiasm and Harmony
Carolina Trejos, Director of Marketing for Costa Rica Tourism, expressed pride in the partnership, highlighting Costa Rica’s deep-rooted philosophy of living life in harmony with nature. Lauren Hart, Head of Partnership Strategy at Cirque du Soleil, mirrored this sentiment, noting the natural alignment between “ECHO” and Costa Rica’s ethos.
A Global Stage for Costa Rica’s Environmental Dedication
This collaboration offers an invaluable opportunity for Costa Rica to showcase its environmental preservation efforts and sustainable practices to a global audience. Partnering with Cirque du Soleil enables Costa Rica to highlight its rich biodiversity, Indigenous communities, and dedication to sustainability through a dynamic and engaging medium.
Inviting the World to Experience ‘Pura Vida’
To commemorate this partnership, exclusive giveaways will allow ECHO attendees a chance to win a once-in-a-lifetime trip to Costa Rica. This collaboration invites the world to experience the ‘Pura Vida’ lifestyle and discover the wonders of Costa Rica.
This unprecedented partnership between Costa Rica Tourism and Cirque du Soleil provides a powerful platform to share the beauty and harmony of Costa Rica with the world. Through “ECHO,” the spirit of Costa Rica will captivate global audiences, showcasing the nation’s commitment to the balance between humanity and nature.
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