Q COSTARICA — First, Costa Rica reaffirms its leadership in meetings tourism with a new brand that combines sustainability, innovation, and hospitality. Furthermore, the Costa Rica Convention Bureau seeks to position the country as a regional benchmark for congresses, conventions, trade shows, and incentive travel.
The proposal is summarized in a clear concept: “Costa Rica: Where nature, innovation, and hospitality create unforgettable events.”
“This change is not only aesthetic, but strategic; it projects Costa Rica as a modern and inspiring destination,” says Tatiana Orozco, Executive Director.
According to the 2024 ICCA ranking, Costa Rica ranks eighth in Latin America among destinations with the most international meetings.
Likewise, the Bureau recognizes the challenges of differentiating the country from regional competitors and opts for a more modern visual identity.
In this sense, the branding strategy reflects the values of innovation, sustainability, and service excellence, essential qualities in meetings tourism.
“We want each event to be a transformative experience that connects participants with the essence of Costa Rica,” he emphasized.
Likewise, the MICE sector (a segment of the tourism industry focused on business and professional events, encompassing meetings, incentives, conferences, and exhibitions) contributes a significant economic impact by attracting international congresses and conventions to the country.
In this way, the new brand emphasizes attributes such as strategic connectivity, quality of life, and hospitality, elements that boost national competitiveness.
Finally, the visual identity is inspired by Costa Rica’s biodiversity, incorporating leaves, birds, and tropical colors with a contemporary graphic style.
Thus, Costa Rica projects itself to the world with a renewed approach that combines natural authenticity and a modern vision for meeting tourism.
Source link
Rico
