QCOSTARICA — Over the past few years, Costa Rica has experienced a notable increase in trade with Asia, reflecting a trend that extends throughout Latin America. This boom is not only due to the sustained economic growth of Asian economies, but also to the growing demand for innovative products by Costa Rican consumers.
Asian trade has revolutionized the local market, bringing with it a variety of products ranging from electronics and fashion to household items, all characterized by their competitiveness in price and quality.
This expansion is being facilitated by e-commerce platforms such as Tiendamia, who have played a crucial role in opening new opportunities for the Costa Rican consumer, allowing them to access a broader and more diverse offer than ever before.
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“Tiendamia’s mission is to change foreign trade by giving all consumers the possibility of accessing any product in the world, that is, to create a world of ecommerce without borders where consumers feel like citizens of the world and can buy products from abroad. with the same ease and tranquility that a local e-commerce provides,” commented Mariana Figuera, Regional Manager for Central America and the Caribbean at Tiendamia.
Likewise, Costa Rica has positioned itself as an undisputed leader in the e-commerce landscape in Central America, with an impressive sales volume that reached US$5.5 billion in 2023, according to transactional data from PCMI. This market continues to constantly expand, projecting solid growth in the coming years. It is estimated that between 2023 and 2026, e-commerce in Costa Rica will grow at a compound annual growth rate of 21%, reaching an estimated US$9.7 billion. Taking into account only the cross-border market, it is estimated that by 2024, it will grow by 24%.
In this context, starting this month, Tiendamia opened its product catalog, allowing consumers in Costa Rica to access a broader portfolio with the participation of sellers from China, which not only facilitates access to Asian products and brands, but also Furthermore, it does so at extremely competitive prices, previously inaccessible in our region.
“We have noticed a great affinity for products from Asia, in general throughout Latin America and Costa Rica is no exception, but just as we see this demand we have also noticed the lack of supply of good quality Asian products, at competitive prices and with insured delivery. Studying the market, we are convinced that our catalog of Asian products and our high standard of delivery service provide consumers with a value proposition not offered to date in Costa Rica. In this process of entering the Asian market, we will progressively add to our catalog, brands and products that meet these standards and that add value to our customers,” added Figuera.
In this way, Costa Ricans will be able to access new products from China of good quality, at competitive prices, through an easy, secure platform with guaranteed delivery. Tiendamia also made a careful selection in the catalog of products from Asia, which will guarantee the satisfaction and trust of consumers.
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Tiendamia’s vision is to give freedom of choice to all consumers, which means facilitating access to products from any source. “We are already offering products from China with a careful selection of products to ensure an excellent experience for our consumers because the great value of our China catalog lies in offering all our consumers good quality products in various categories at very competitive prices and the peace of mind that they receive what they really chose and expected. But we also believe a lot in the potential and talent of Latin America to offer products to the different markets where we operate and the world. We are convinced that we can play an important role in facilitating trade within the region,” concluded Figuera.
The contribution that businesses like Tiendamia offer to the local economy and to the democratization of e-commerce is significant since this market offering not only diversifies the options available to consumers, but also stimulates competition, promoting innovation and improving quality. of life.
Additionally, by connecting consumers with international sellers reliably and compliant with customs requirements, these businesses contribute to local economic growth by stimulating demand and generating business opportunities for local companies. Tiendamia exemplifies how cross-border e-commerce adds value to society by driving economic development at the local level by offering an accessible, safe and reliable shopping experience.
Source: Revista Summa
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