QCOSTARICA — The Banco de Costa Rica (BCR) continues with the process of implementing a new commercial operating model, which is part of the strategic route outlined for the next five years.
This plan seeks to optimize products, services and financial tools, in order to maintain the solidity that has characterized the entity throughout its history and that contributes directly to the socioeconomic development of Costa Rica.
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Due to the above and as part of this commercial operating model, the back is closing a number of branches in the greater metropolitan area. As such, as of Friday, June 14, the branches located in San Rafael de Alajuela, Cubujuquí, Zapote, Plazoleta Desamparados, Escazú, Centro Comercial Vistana Oeste, Amón and Mall San Pedro will close.
“These branches were carefully selected after analyzing the proximity and strategic relationship with other BCR service points, the migration to digital channels and customer traffic. We ensure that the coverage and accessibility of our services are not affected,” stated Rina Ortega Ortega, Deputy Manager of BCR Personal Banking.
“To offer the continuity of its services, the BCR has the digital channels www.bancobcr.com and the BCR mobile app, where an average of six million transactions are carried out per month.”
Banking access is also provided through 408 ATMs, 139 multifunctional ATMs located throughout the country and 2,800 Tucán Points where more than 930,000 transactions are carried out monthly, by people from hundreds of communities in all provinces.
“The branch optimization process corresponds to the Bank’s strategic plan. It has been a decision analyzed in light of new trends in the financial market. Our vision is precisely to offer the best experiences to customers, supported by technological innovation, excellence in treatment and a broad portfolio of products and services, which allow promoting the sustainable development of the country. These optimizations allow us to move towards that objective,” stated Fernando Víquez Salazar, President of the Board of Directors of Banco de Costa Rica.
It is not clear if this move is a result of the government revoking the bill to sell the state bank, or part of a strategy to prepare a new offer for the sale of the bank.
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Read more: Goverment “insisting” on the sale of the BCR
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