Q COSTARICA — Going to the bathroom outside the home continues to be a taboo topic in Central America.
45% of people avoid using the toilet at work, according to a survey conducted by Kimberly-Clark and its Scott® brand, while 54% expressed discomfort doing so in public spaces or other people’s homes.
Although 85% of those surveyed acknowledged that it is a natural process that should not be a cause for shame, the data reflects the persistence of cultural stigmas that influence workers’ daily behavior.
The problem goes beyond the social, as health specialists warn that delaying the need to evacuate for prolonged periods can have serious consequences.
Constant retention can cause everything from constipation to more severe complications such as gastrointestinal perforation.
Furthermore, when it becomes a habit, it increases the possibility of chronic inflammation of the colon due to the accumulation of bacteria, which increases the risk of developing colon cancer in the long term.
The time workers spend in offices makes the problem even more relevant.
With almost half of employees avoiding using the bathroom during their workday, exposure to these health risks increases.
The results of the study led Kimberly-Clark, through its Scott® brand, to launch the “Feel Comfortable” campaign, aimed at breaking down prejudices and normalizing an action essential to human well-being.
“In response to the survey results on the stigma surrounding using the bathroom in public places, Scott® is launching this campaign with the aim of not only destigmatizing the taboos surrounding the topic, but also normalizing an activity that is essential for the human body and that, if prolonged over long periods, can be detrimental to health,” said Kenneth Hylton, Marketing Director for Family and Professional Care in Latin America at Kimberly-Clark.
To learn more about the Scott® campaign, you can visit the brand’s social media profiles on Instagram and Facebook.
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