QCOSTARICA — In an increasingly interconnected world, international payments present significant challenges due to the diversity of systems, regulations and technological adoption across the 195 countries around the globe.
To address this complexity, the concept of Deep Payments emerges, which redefines global operations by integrating collaboration, local knowledge and technological innovation.
Global interconnection is key to facilitating smoother cross-border transactions, driven by strong relationships between local partners, regulators and banks.
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At the same time, understanding the particularities of each market is essential, while technological innovation plays a crucial role, with tools such as Artificial Intelligence and machine learning, which not only guarantee security and efficiency, but also prevent fraud and optimize the user experience.
In 2025, companies that want to stay ahead of the global market will need to combine strategic relationships, a deep understanding of local markets, and advanced technologies to offer secure, agile, and customized payment solutions.
D24, a global payment solutions provider that connects companies with more than 30 countries through a single API, identifies 3 key trends in digital payments that marked a year for business and that should not go unnoticed.
1. Beyond payments, implement local strategies with a global vision
Beyond just making online payments, it is crucial for companies to understand and adapt to the payment regulations and preferences of each country. The diversity in financial systems, local policies, and consumer habits can become a challenge for companies that operate internationally. However, with the right knowledge, this diversity can also be transformed into a strategic advantage.
45% of global companies have experienced difficulties in adapting to local regulations and financial systems when operating in new international markets, according to a Deloitte report. This lack of knowledge could translate into delays, additional costs, and a poor customer experience.
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Understanding local payment regulations not only ensures regulatory compliance, but also builds trust between consumers and business partners. According to a PwC report, 60% of global companies face increased costs due to non-compliance with local and global regulations in their financial operations.
For example, in Brazil, where PIX, an instant payment system that has become extremely popular, global payment providers must ensure that their platforms support this local payment method to align with local consumer habits. At the same time, staying up to date on regulatory changes, such as the ever-changing financial regulations in Brazil, to ensure compliance and smooth operations.
This approach not only ensures that providers will comply with legal requirements in Brazil, but will also enable them to offer a seamless payment experience that reflects local preferences, while optimizing their operations and strengthening their competitive position.
2. Simplification of processes
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Complexity in processes, rather than KYC (Know Your Client) compliance, is the main cause of purchase abandonment. This is especially critical in cross-border payments, where regulations vary by country. According to data from D24, more than 54% of consumers in Latin America feel worried when buying from foreign stores, especially about customer service in case of problems.
Although most users agree with KYC processes, the introduction of a second screen or additional devices complicates the experience, causing 92.8% to give up when receiving an OTP (one-time password) on another device to which they did not have access at the time, and 86.5% to abandon the purchase due to having to fill out additional forms.
To mitigate this effect, an effective solution is to automate verification processes such as KYC validations (name, document, legal status), ensuring regulatory compliance and avoiding abandonment.
Reducing unnecessary verification steps by aligning them between merchants and payment providers is key. Implementing a single-page checkout will simplify the user experience by displaying all available payment methods at once, eliminating the need to navigate through multiple pages.
3. Implementing AI to Increase Security
53% of consumers in Latin America have been victims of fraud during an online transaction at least once, according to the FICO 2023 report. This points to significant attention on the security of online payments in the region. In contrast, separate FICO research confirms the low consumer concern about the likelihood of fraud when making an online purchase, with only 5% of users focusing on this aspect in real time.
Today, the implementation of technology allows providers to address this vulnerability through the use of AI, which is capable of analyzing behavioral patterns, preferences, and transactions to detect anomalies, such as unusual spending or repeat purchases. This approach makes it possible to identify potential fraud quickly and accurately, adapting to regional and sectoral variations in payment preferences without the user noticing.
Artificial intelligence is transforming the fight against online fraud by automating the monitoring of user behavior without interrupting their shopping experience. Its implementation allows global payment providers to improve the efficiency of anti-fraud procedures, adjusting the level of monitoring according to the type of transaction and the sector, which helps to reduce chargebacks and payment disputes. This benefits retailers, who can avoid significant economic losses and improve their brand perception.
8% of retailers in Latin America have seen their brand perception decline as a result of poor payment experiences, according to the D24 study.
Source: Revista Summa
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