RICO’Q — If you want to avoid messing up all the hard work, vision, and passion you’ve put into your business, don’t ask everyone for advice.
Every entrepreneur faces doubts and insecurities about their business direction, whether it’s about growing or just keeping things smooth sailing.
In my case, it’s my small pizza joint in downtown Santa Ana.
When seeking advice, be picky about who you listen to – the internet is full of so-called experts, and suddenly everyone from your cousin to your best friend thinks they’re a pizza business guru.
Even customers think they know what should or shouldn’t be on your menu.
But most of these people have never been in your shoes. They’ve never dealt with a blazing hot oven (450 Celsius) on a Friday night or the early Sunday mornings at the market.
They’ve never worried about making enough sales to cover payroll. They’ve never truly built something successful.
So, stop listening to those who haven’t been there. If you want real advice, talk to someone who has actually run a shop like the one you want.
The rest are just making guesses, and guesses won’t pay your bills.
PS, Hey, just venting here – not trying to advertise or anything. But if you’re on the hunt for the “best pizza in Santa Ana” according to my customers (especially the young pizza fans), swing by sometime.
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