QCOSTARICA — Costa Rica is participating in Fruit Attraction 2024, which takes place from October 8 to 10 at the IFEMA venue in Madrid, Spain, one of the most important events for the global agricultural sector, and represents a key opportunity for the Costa Rica’s fresh produce exporting companies, allowing them to consolidate commercial relationships, explore new markets and generate strategic contacts with buyers from Europe and around the world.
The Costa Rican delegation, led by the Costa Rican Foreign Trade Promoter (PROCOMER), is made up of 30 companies from the agricultural sector, which are presenting in the essential COSTA RICA pavilion, a wide range of high-quality fruits, vegetables and tubers, such as pineapple, banana, melon, watermelon, yuca, tiquisque, Hass avocado, ginger, papaya and others characteristic of the country’s exportable offer.
Costa Rican companies use the fair as a platform to promote their exportable offerings, taking advantage of the visibility offered by Fruit Attraction to more than 100,000 visitors from 145 countries. Various activities are also carried out, such as coffee tastings and dishes made with fresh national products.
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“The country’s participation in Fruit Attraction is part of our strategy to diversify markets and support exporters in identifying new business opportunities. Europe, as the second largest partner in the Costa Rican agricultural sector, has recognized Costa Rica as a supplier of excellent goods. Our global leadership in the export of pineapple, banana and yuca reflects the commitment of our companies to competitiveness and the high quality standards that these markets demand,” said Laura López, General Manager of PROCOMER.
The main objective of this participation is to reinforce the image of Costa Rica as a reliable partner in the export of fresh products, highlighting the quality and sustainability of its offer. With more than 18 productive sectors represented at the fair, Costa Rican companies are expected to strengthen their position in the European market, where 37% of the country’s agricultural exports are destined for this continent.
In addition to identifying new businesses, Fruit Attraction 2024 is an opportunity for participating companies to update themselves on global market trends and analyze the behavior of the competition.
According to data from PROCOMER, at the end of August 2024, the agricultural sector showed a growth of 7% (+$165 million) compared to the same period of the previous year, reaching the figure of $2.42 billion. This sector is the second most important for the country’s exports of goods with a share of 19%.
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