QCOSTARICA — The global growth of the food delivery market continues to rise, driven by the rise of the gig economy and the advancement of technology that makes delivery faster, more efficient and safer for both customers and drivers.
At the regional level, according to EMR data, the food delivery sector reached a value of US$6.51 billion in 2023 and it is estimated that this segment will reach a value of US$15.1 billion by 2032.
Regarding the most used mobile food delivery application in Latin America, Statista reports detail that it is iFood. This app was downloaded 27 million times in Brazil, Colombia and Mexico. Rappi occupies second place, with 14.72 million downloads during that same period.
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In Argentina, on the other hand, PedidosYa is the most popular application, and has more than 40,000 delivery people, who provide service through the platform in 80 of the most important cities in the country, where it has more than 80,000 participating businesses.
Both Rappi and PedidosYa have operations in Costa Rica.
Food companies that deliver need to ensure they can optimize their supply chain to meet tight delivery deadlines. This is only possible with the help of technology, by analyzing customer data, such as their previous orders, their preferences and even their location, food delivery services could suggest relevant, attractive and above all, hyper-personalized options.
“Hyper-personalization in food delivery means creating a unique, personalized experience for every customer at any time, regardless of their location. For example, if a delivery company offers a user personalized recommendations through a WhatsApp ad, such as your favorite dishes or cuisine, tailored to your tastes and preferences. Once the consumer clicks on the ad, places the order, and receives a confirmation, the courier company can track it and provide updated information in real time on the status of the delivery,” says Angélica Arévalo, Strategy and Business Development Head of Infobip
On the other hand, Millennials are the generation that most requests prepared products at home, as highlighted in a study by Nextbite, 71% request ready-to-eat foods at least once a week. To satisfy such a demanding audience, in some delivery chains or apps, it is now possible to order food through personalized chatbots or receive dinner in record time using drones, taking hyperpersonalization to the next level.
From a chatbot to the door
Scanning the menu of a conventional restaurant in .pdf format is no longer an easy or fast experience, what is really useful is a chatbot that can offer more flexible and “human” ordering experiences. The user can enter the following phrase: “Today I want to eat chicken and I have a lot of hunger, what do you suggest?”
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The chatbot could then display meals that fit the chicken + large portion criteria and even propose photos and suggest alternatives.
An Infobip survey indicates that 70% of Millennial consumers claim to have had positive experiences with chatbots. This happens because a chatbot can offer all kinds of additional information that only a conventional menu would saturate: nutritional information, where the ingredients were sourced, and even opinions from other diners, are just a few ideas. The customer can even indicate the delivery address and payment details without leaving the chat application. Updates about the order and delivery status can also be sent automatically in the chat.
Last mile logistics with drones
If before it was believed that this was a fantastic idea that would never work in practice, now it is reality. For example, Chinese delivery giant Meituan has been using drones to deliver food orders for almost two years. To avoid the regulatory minefield that has bogged down Amazon’s plans for drone package delivery, Meituan doesn’t have drones deliver directly to customers’ addresses, but pick up at kiosks scattered around the city, and these established routes make it easier logistics in urban areas.
In the United States, startups like Flytrex are gradually rolling out drone food delivery with the catchy slogan “Look, up in the sky, there’s your dinner!” The area they currently cover is very limited, but the service is expected to be available in more areas as technology and local legislation catch up.
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Source: Summa Magazine
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